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Search results for “advertising campaign”
How to attain digital success in China? 8 key takeaways from ITB China
05/28/2018
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2:03:44 PM
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It is imperative for foreign companies to best allocate their resources in China, work out presence on preferred channels, distribution strategy and make sure their brands remain true to what they stand for.
Alibaba's ecosystem + Fliggy - how the combo is set to simplify travel buying?
06/19/2018
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9:05:31 AM
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Alibaba garners vital information about its users with the presence of Fliggy, Taobao and Alipay in one user interface, taking friction out of trip planning and buying.
Chinese tourism will benefit the West in marketing and influence
05/14/2018
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9:32:44 AM
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The West can learn to use new, powerful tools that will shape the future of marketing and business. Western governments need to create the conditions under which Chinese tourism can flourish: easier access, a safer environment, more convenience.
Air France markets all-inclusive airfare instead of unbundled prices
03/22/2018
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4:12:50 PM
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Creative advertising can still be fun to see in retrospect, but it’s no longer necessarily the best way to attract customers.
Finland leverages partners’ story-telling for destination marketing in China
03/19/2018
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8:00:55 AM
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The tech-savvy Finland is transforming itself from a traditional travel model to a digital story-telling approach for marketing in China.
The beauty of a core data asset – time for travel companies to embrace it
02/09/2018
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8:15:53 AM
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How to identify a first time guest staying at a particular property or a passenger preferring a particular seat when flying? A core data asset is a must for travel companies to answer such questions.
Mobile device IDs – laying a strong foundation for precision advertising
02/05/2018
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8:14:24 AM
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Cookies-based approach to tracking behavior of travelers isn’t enough as one might not be offering accurate message/ ads. On the other hand, mobile device IDs offer more dependable data.
5 reasons why travel brands need to take notice of Alibaba’s Fliggy
01/26/2018
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10:34:45 AM
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Alibaba is attempting to craft a unique user profile as an ecosystem. In this context, it isn’t surprising to find more than 70 domestic/foreign airlines opting to establish flagship stores on Fliggy.
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